{"product_id":"the-pre-revenue-playbook","title":"The Pre-Revenue Playbook","description":"\u003cp\u003e\u003cstrong\u003eIdea to first dollar in ninety days. A weekly structure, not a manifesto.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost pre-revenue founders do not fail in the market. They fail before they reach it — in the eighteenth month of planning, the third pivot of a business that has not yet sold anything, the fifth weekend perfecting a logo for a company without a customer. \u003cem\u003eThe Pre-Revenue Playbook\u003c\/em\u003e is the cure.\u003c\/p\u003e\n\u003cp\u003eBuilt on a single conviction — \u003cem\u003eactivity is not progress; the first transaction is\u003c\/em\u003e — this 41-page operator's manual gives you thirteen weekly milestones, each sized to a single weekend, with a clear input you bring and a clear output you produce. The output of week thirteen is your first paying customer.\u003c\/p\u003e\n\u003ch3\u003eInside the playbook\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eThe three failure patterns that send most pre-revenue ventures into permanent stasis — and how the plan inoculates you against each one\u003c\/li\u003e\n  \u003cli\u003eThe four-phase, thirteen-week architecture for going from idea to first dollar\u003c\/li\u003e\n  \u003cli\u003eWeek-by-week deliverables: the Problem Inventory, the Buyer Profile, the Reachability Matrix, discovery and pre-sale scripts\u003c\/li\u003e\n  \u003cli\u003eThe decision gate at Week Six: pivot, push through, or stop — with explicit kill criteria\u003c\/li\u003e\n  \u003cli\u003eThe Minimum Sellable Thing framework (not minimum viable — sellable)\u003c\/li\u003e\n  \u003cli\u003eThree-tier pricing for first-dollar buyers, with the discomfort test for setting the right number\u003c\/li\u003e\n  \u003cli\u003eThe 50-touch outreach cycle: a five-day sprint that produces the booked calls of Week 13\u003c\/li\u003e\n  \u003cli\u003eThe closing script for the first sale — and the post-sale gauntlet that determines what comes next\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAppendix A:\u003c\/strong\u003e the complete 90-Day Worksheet, every week's input and output in a single table\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAspiring founders moving from idea to first revenue\u003c\/li\u003e\n  \u003cli\u003eSide-hustlers planning the transition to full-time\u003c\/li\u003e\n  \u003cli\u003eOperators who prefer templates and decision frameworks to manifestos\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this is not for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFounders past their first ten paying customers — you have outgrown this book; look at the Mid Tier catalogue\u003c\/li\u003e\n  \u003cli\u003eReaders looking for a philosophy of entrepreneurship — this is a worksheet with prose attached\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you get\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Professionally designed PDF, 41 pages, 6×9″ trade format\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDelivery:\u003c\/strong\u003e Instant download by email after purchase\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e First Edition, 2026\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Vault Labs Canada\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe Vault Labs Canada guarantee\u003c\/h3\u003e\n\u003cp\u003eSeven days, money back, no questions asked. We stand behind every publication. If \u003cem\u003eThe Pre-Revenue Playbook\u003c\/em\u003e is not what you need, email us within seven days of purchase and we refund the full amount to your original payment method.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePricing in Canadian dollars. Written for the Canadian operator.\u003c\/em\u003e\u003c\/p\u003e","brand":"Vault Labs Canada","offers":[{"title":"Default Title","offer_id":43294533713983,"sku":"VLC-E1","price":199.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/1462\/4319\/files\/cover-VLC-E1.png?v=1779782965","url":"https:\/\/vaultlabscanada.com\/products\/the-pre-revenue-playbook","provider":"Vault Labs Canada","version":"1.0","type":"link"}