{"title":"Entry Tier","description":"\u003cp\u003eFoundational playbooks for pre-revenue and early-stage Canadian founders. Tight, no-fluff guides built around templates and weekly action — not philosophy. The starting tier of the Vault Labs Canada catalogue.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFrom $199.99 CAD.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"the-pre-revenue-playbook","title":"The Pre-Revenue Playbook","description":"\u003cp\u003e\u003cstrong\u003eIdea to first dollar in ninety days. A weekly structure, not a manifesto.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost pre-revenue founders do not fail in the market. They fail before they reach it — in the eighteenth month of planning, the third pivot of a business that has not yet sold anything, the fifth weekend perfecting a logo for a company without a customer. \u003cem\u003eThe Pre-Revenue Playbook\u003c\/em\u003e is the cure.\u003c\/p\u003e\n\u003cp\u003eBuilt on a single conviction — \u003cem\u003eactivity is not progress; the first transaction is\u003c\/em\u003e — this 41-page operator's manual gives you thirteen weekly milestones, each sized to a single weekend, with a clear input you bring and a clear output you produce. The output of week thirteen is your first paying customer.\u003c\/p\u003e\n\u003ch3\u003eInside the playbook\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eThe three failure patterns that send most pre-revenue ventures into permanent stasis — and how the plan inoculates you against each one\u003c\/li\u003e\n  \u003cli\u003eThe four-phase, thirteen-week architecture for going from idea to first dollar\u003c\/li\u003e\n  \u003cli\u003eWeek-by-week deliverables: the Problem Inventory, the Buyer Profile, the Reachability Matrix, discovery and pre-sale scripts\u003c\/li\u003e\n  \u003cli\u003eThe decision gate at Week Six: pivot, push through, or stop — with explicit kill criteria\u003c\/li\u003e\n  \u003cli\u003eThe Minimum Sellable Thing framework (not minimum viable — sellable)\u003c\/li\u003e\n  \u003cli\u003eThree-tier pricing for first-dollar buyers, with the discomfort test for setting the right number\u003c\/li\u003e\n  \u003cli\u003eThe 50-touch outreach cycle: a five-day sprint that produces the booked calls of Week 13\u003c\/li\u003e\n  \u003cli\u003eThe closing script for the first sale — and the post-sale gauntlet that determines what comes next\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAppendix A:\u003c\/strong\u003e the complete 90-Day Worksheet, every week's input and output in a single table\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAspiring founders moving from idea to first revenue\u003c\/li\u003e\n  \u003cli\u003eSide-hustlers planning the transition to full-time\u003c\/li\u003e\n  \u003cli\u003eOperators who prefer templates and decision frameworks to manifestos\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this is not for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFounders past their first ten paying customers — you have outgrown this book; look at the Mid Tier catalogue\u003c\/li\u003e\n  \u003cli\u003eReaders looking for a philosophy of entrepreneurship — this is a worksheet with prose attached\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you get\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Professionally designed PDF, 41 pages, 6×9″ trade format\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDelivery:\u003c\/strong\u003e Instant download by email after purchase\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e First Edition, 2026\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Vault Labs Canada\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe Vault Labs Canada guarantee\u003c\/h3\u003e\n\u003cp\u003eSeven days, money back, no questions asked. We stand behind every publication. If \u003cem\u003eThe Pre-Revenue Playbook\u003c\/em\u003e is not what you need, email us within seven days of purchase and we refund the full amount to your original payment method.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePricing in Canadian dollars. Written for the Canadian operator.\u003c\/em\u003e\u003c\/p\u003e","brand":"Vault Labs Canada","offers":[{"title":"Default Title","offer_id":43294533713983,"sku":"VLC-E1","price":199.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/1462\/4319\/files\/cover-VLC-E1.png?v=1779782965"},{"product_id":"validate-before-you-build","title":"Validate Before You Build","description":"\u003cp\u003e\u003cstrong\u003eThe customer discovery manual that distinguishes real willingness to pay from polite enthusiasm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery founder who has shipped a product nobody bought began the same way: by holding a series of conversations they remember as encouraging. The conversations were probably real. The encouragement was probably sincere. The mistake was elsewhere — in mistaking polite enthusiasm for willingness to pay.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eValidate Before You Build\u003c\/em\u003e is the cure. A 40-page manual on the craft of customer discovery, written for Canadian pre-revenue founders who need to know — before they build — whether a market exists. Companion volume to \u003cem\u003eThe Pre-Revenue Playbook\u003c\/em\u003e.\u003c\/p\u003e\n\u003ch3\u003eInside the manual\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eThe three failure patterns that destroy most validation efforts — and how to inoculate yourself against each\u003c\/li\u003e\n  \u003cli\u003eThe Single-Buyer Doctrine: why you must narrow to one buyer profile before validating anything\u003c\/li\u003e\n  \u003cli\u003eThe booking sprint: 5 days, 10 conversations, the cold-ask script that converts at 30%+ from warm intros\u003c\/li\u003e\n  \u003cli\u003eThe 5-question discovery script, word by word\u003c\/li\u003e\n  \u003cli\u003eSignal vs. noise: the three signals of real demand vs. the three signals of fake enthusiasm\u003c\/li\u003e\n  \u003cli\u003eSynthesis without bias: the protocol that produces an answer you can act on, not the one you wanted to find\u003c\/li\u003e\n  \u003cli\u003eThe pre-sale conversation, the price moment, and the silence that follows\u003c\/li\u003e\n  \u003cli\u003eThe three versions of \"yes\" — and the deposit ask that separates them\u003c\/li\u003e\n  \u003cli\u003eThe paid pilot: scope, price, and the one-page agreement template\u003c\/li\u003e\n  \u003cli\u003eThe pivot triggers — when validation says stop or change direction\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAppendix A:\u003c\/strong\u003e The Discovery Call Script, printable\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAppendix B:\u003c\/strong\u003e The Pre-Sale Conversation Script, printable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFounders about to spend three months building something they have not yet sold\u003c\/li\u003e\n  \u003cli\u003eReaders of \u003cem\u003eThe Pre-Revenue Playbook\u003c\/em\u003e who need the deeper craft of Weeks 4 and 5\u003c\/li\u003e\n  \u003cli\u003eOperators who have held discovery calls before but cannot reliably tell whether the calls produced real demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you get\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Professionally designed PDF, 40 pages, 6×9″ trade format\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDelivery:\u003c\/strong\u003e Instant download by email after purchase\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e First Edition, 2026\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Vault Labs Canada\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe Vault Labs Canada guarantee\u003c\/h3\u003e\n\u003cp\u003eSeven days, money back, no questions asked.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePricing in Canadian dollars. Written for the Canadian operator.\u003c\/em\u003e\u003c\/p\u003e","brand":"Vault Labs Canada","offers":[{"title":"Default Title","offer_id":43294611275839,"sku":"VLC-E2","price":249.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/1462\/4319\/files\/cover-VLC-E2.png?v=1779786320"},{"product_id":"incorporating-in-canada","title":"Incorporating in Canada","description":"\u003cp\u003e\u003cstrong\u003eThe complete founder's guide to forming, operating, and running a Canadian corporation. 56 pages, written for Canadians who need the right framework \u003cem\u003eand\u003c\/em\u003e the right specifics.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost business education is written for American operators by American operators. The frameworks travel; the specifics do not. Canadian incorporation works differently. The CRA is not the IRS. Provincial sales tax rules vary in ways that affect digital businesses. The Small Business Deduction has no American equivalent.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIncorporating in Canada\u003c\/em\u003e is the reference book Canadian founders should hold before, during, and after the decision to incorporate. From the four legitimate reasons to incorporate, through share structures, federal vs. provincial choices, the Small Business Deduction, GST\/HST, payroll, and the annual compliance cycle.\u003c\/p\u003e\n\u003ch3\u003eInside the guide\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eThe decision matrix: when to incorporate, when to stay sole proprietor\u003c\/li\u003e\n  \u003cli\u003eFederal vs. provincial incorporation, with director-residency rules by province\u003c\/li\u003e\n  \u003cli\u003eThe mechanics: NUANS search, articles of incorporation, bylaws, the minute book\u003c\/li\u003e\n  \u003cli\u003eShare structures: common only, common + preferred, multi-class, holdco-opco\u003c\/li\u003e\n  \u003cli\u003eDirectors, officers, shareholders — and the personal liabilities each role carries\u003c\/li\u003e\n  \u003cli\u003eBusiness Number, GST\/HST, payroll, provincial sales taxes, workers' compensation\u003c\/li\u003e\n  \u003cli\u003eBookkeeping basics, chart of accounts, the shareholder loan account\u003c\/li\u003e\n  \u003cli\u003eSalary vs. dividends: the integration principle and the practical decision framework\u003c\/li\u003e\n  \u003cli\u003eThe Small Business Deduction: combined rates by province, the passive-income grind, associated corporations\u003c\/li\u003e\n  \u003cli\u003eGST\/HST in operational detail: thresholds, rates by province, the Quick Method\u003c\/li\u003e\n  \u003cli\u003ePayroll setup, source deductions, and the CRA's remittance schedule\u003c\/li\u003e\n  \u003cli\u003eThe annual compliance cycle — a 12-month calendar of obligations\u003c\/li\u003e\n  \u003cli\u003eWhen to hire a CPA, when to hire a corporate lawyer, and how to choose well\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAppendix A:\u003c\/strong\u003e Combined small-business tax rates by province\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAppendix B:\u003c\/strong\u003e Incorporation cost estimates by jurisdiction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCanadian founders preparing to incorporate\u003c\/li\u003e\n  \u003cli\u003eSole proprietors approaching the threshold where incorporation pays for itself\u003c\/li\u003e\n  \u003cli\u003eNewly incorporated founders looking for the operating manual nobody handed them\u003c\/li\u003e\n  \u003cli\u003eOperators who need to understand what their CPA is doing on their behalf\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you get\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Professionally designed PDF, 56 pages, 6×9″ trade format\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDelivery:\u003c\/strong\u003e Instant download by email after purchase\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e First Edition, 2026 — rates and rules reflect 2025-2026 publication review\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Vault Labs Canada\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eImportant notice\u003c\/h3\u003e\n\u003cp\u003eThis publication is general educational information, not legal or tax advice. Canadian corporate and tax rules change frequently. Always consult a qualified Canadian CPA or corporate lawyer practising in your province before acting on any specific guidance in this book.\u003c\/p\u003e\n\u003ch3\u003eThe Vault Labs Canada guarantee\u003c\/h3\u003e\n\u003cp\u003eSeven days, money back, no questions asked.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePricing in Canadian dollars. Written for the Canadian operator.\u003c\/em\u003e\u003c\/p\u003e","brand":"Vault Labs Canada","offers":[{"title":"Default Title","offer_id":43294632116287,"sku":"VLC-E3","price":279.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/1462\/4319\/files\/cover-VLC-E3.png?v=1779786347"}],"url":"https:\/\/vaultlabscanada.com\/collections\/entry-tier.oembed","provider":"Vault Labs Canada","version":"1.0","type":"link"}